Can customers draw your logo from memory?
Does your logo work well in black & white (monochrome)?
Is your logo distinctly different from 3+ competitors?
Do you have a consistent color palette across all touchpoints?
Are your brand fonts (primary, secondary, accent) consistent?
Do you have a clear positioning statement (who, what, why)?
Can you explain your benefit in ONE sentence?
Is your brand voice consistent across all platforms?
Do customers know what makes you different from competitors?
Is your messaging relevant to your target audience?
Does your homepage load in under 3 seconds?
Is your site fully mobile-responsive?
Are your CTAs (calls-to-action) clear and visible?
Do customers trust your site (testimonials, security badges)?
Can users understand your value in 10 seconds?
Is your social media feed visually consistent?
Do you post on a regular, predictable schedule?
Is your engagement rate above 3%?
Do you respond to comments & DMs within 24 hours?
Are your captions clear, compelling, and on-brand?
Do you have documented brand guidelines?
Can you measure brand impact on revenue/growth?
Is your brand perceived the same way by all departments?
Are referrals & word-of-mouth your main lead source?
Do customers actively choose you over competitors?